About Our Brand
A Story of a Northwest Corner of Hong Kong
‘Hard to get, harder to forget.’ Mariculture is not only about produce. It takes a process for every fish to grow and for every product to be made. We do it with all our hearts, so you can feel it, too. We aim to do our utmost to culture top-notch fish species with innovative technology and, in turn, to promote sustainability of the local mariculture industry as well as the concept of regeneration, boosting environmental awareness and feasibility across industries in Hong Kong. ‘Smart farming’ dubbed ‘Agriculture 4.0’ in the farming industry combines traditional planting and culture methods with digital technology to enhance productivity and reduce management costs. While it has been invested in significantly around the world, there are a small bunch of people in Hong Kong devoting themselves into it: Smart Farming.
Agriculture 4.0, or smart farming, of this century adopts technologies like information and communications technology (ICT), Internet of Things (IoT), big data and block chains. With proper use, emotionless technologies can deliver fish produce that gives people warmth. From farms to tables, the gourmet fish produce plays a key role in the human-technology balance. This also helps protect the environment for our next generations.
We integrate and analyze big data to facilitate efficient decision-making. With the help of a selection of sensors, we collect data on the amount of elements in water, air and soil. We also monitor data on temperature, humidity, pH values and microelements all the time. The data is open and transparent. It helps us to deal with contamination and other problems in timely fashion and to reduce environmental pollution. Our environmental endeavours also include enhancing the performance of solar panels and a wide use of renewable energy.
Use of Block Chains: Win-win Sustainability Goals
In recent years, block chain technology has been evolving. The transparency, traceability and non-alterability of block chain technology are in line with the nature of mariculture. With block chains, we are able to keep full records of production, harvest, packaging and selling. These records can be shared with producers, customers and users on a platform for easy review of the information. This will effectively avoid missteps and show our consumers that they can put their trust in us.
Food Waste Recycling: The Local Food Chain
The Food Waste Problem
With no doubt, our fish produce are culinary delights. However, behind Hong Kong’s reputation as a ‘food paradise’, there is a huge dark side. According to the data from the Environmental Protection Department, food waste accounts for over 30% of about 11,057 tonnes of solid waste every day. Food waste imposes a burden on our landfills, while burning food waste comes at a high financial cost and will increase emissions of carbon dioxide. Hong Kong, as the food capital of the world, is in predicament regarding how to handle its food waste.
Zero Food Waste Through Reproduction
A few years ago, award-winning food recycling facilities were purchased from Taiwan. These facilities are able to add probiotics into food waste in the process of rapid treatment. Food waste will shrink to 15% of its original size before being converted into compost or animal feed. Food waste will no longer be a burden to our city as it is given a second life with an important mission. When food waste is converted into fish feed for the ponds, a recyclable production chain will be formed, attaining sustainable development.
Let’s Make Local Recycling Possible
Hong Kong had been known as a fishing port before it became a free port. The former Eight Fishing Villages had been gradually transformed into cargo terminals. The once thriving fishing industry has been declining. We hope to change people’s stereotypes of the mariculture industry by making our whole operating system public: how we introduce new technologies, apply environmentally friendly measures, achieve zero food waste, and reduce carbon dioxide emissions. This is the lifestyle of the new generation. We also aim to arouse the young generations’ interests in local industries, in order to put sustainable development into practice.